In my Sports and Entertainment Marketing classes we've been studying the 7 key functions of marketing. This week we're studying finance. Since this is a one-semester course, I don't have the luxury of spending as much time as I would like on the topic; however, I make certain that I cover ratio analysis.
I must be getting better at teaching this...the students had a blast running ratios on Harley-Davidson and then analyzing the results to see if HD would be a good investment--this was our "Guided Practice."
They're "Independent Practice" assignment was to conduct ratio analysis on Nike for the past four years and then interpret the results/trends. They got it! They were able to verbalize what those results/trends meant!! Yeah! Several students started talking about investing in the stock market!
Cool stuff...when they 'get it' it always brings a big smile to my face and reminds of why I teach...
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